True Rights
UX/UI
AI
Desktop
Credits
Building a Desktop Platform to Manage and Protect Influencer Campaigns.
Overview
TrueRights was a project developed entirely from scratch for a client seeking to innovate in the influencer marketing space. The goal was to create a desktop first platform where brands, managers, and influencers could manage campaigns, handle contracts, and securely share content. A key feature of the platform was the ability to upload and tag AI generated media, offering transparency in a rapidly evolving digital landscape.
The Challenge
One of the main challenges was designing a dual role system that accommodated both brands (or managers) and influencers two user types with very different goals and interactions. The desktop environment allowed us to design more robust workflows and detailed interfaces. Brands needed to create and manage campaigns, upload legal documents, review and approve submissions, and collaborate with multiple influencers. Influencers, on the other hand, needed a simplified interface focused on viewing campaign details, accepting contracts, and submitting their content. Ensuring consistency, clarity, and ease of use across both user journeys was a core challenge.
The Process
I led the design from initial concept to final interface, starting with detailed research into both user types. I mapped separate user journeys and created modular wireframes that could adapt to the needs of each profile. The brand/manager dashboard focused on data visibility and control, providing a clear overview of ongoing campaigns, pending approvals, and performance metrics. For influencers, I designed a straightforward content submission flow, with emphasis on clarity in contract acceptance and feedback visibility.
When AI integration was requested, I incorporated an additional content tagging system where users could label content as AI generated and specify the type of tool used. This was carefully integrated into the flow without disrupting the core experience.
The Result
The final desktop platform delivered a seamless experience for both user types. Brands gained a powerful, organized space to manage influencer collaborations, while influencers found an intuitive tool that simplified campaign participation. The platform’s clear structure and future-forward AI tagging feature positioned it as an innovative solution in a fast-growing industry. From UX architecture to UI design, the result was a fully responsive, scalable solution built for long term evolution.
True Rights
UX/UI
AI
Desktop
Credits
Connecting Users and Brands Through Gamified Campaigns.
Overview
Brand TV was a project built entirely from scratch for a client who wanted to launch a new digital product. The concept centered around an app that allowed users to interact with brand campaigns and earn rewards such as discounts, money, or exclusive content. The main target audience was a younger demographic already active on social media, used to creating and sharing content, and highly motivated by interactive experiences.
The Challenge
The core challenge was shaping a product that could cohesively bring together multiple complex features, campaign creation, user participation, content uploads, reward management, and social interaction. As the project evolved, the client requested the integration of AI-generated content tools, which introduced new usability and technical considerations. Additionally, due to the sheer amount of functionality, coordinating the app architecture and ensuring smooth communication between each component was a significant task.
The Process
I led the UX/UI process from the initial discovery phase through to final design. We started by defining user personas, with a strong focus on digitally native, socially active users. Based on this, I created intuitive user flows and low fidelity wireframes to map out the structure. I worked collaboratively with developers to ensure the feasibility of features like uploading videos and images, managing user brand interactions, and implementing the reward system. As AI tools were introduced, I adapted the UI to clearly explain how users could generate content using AI, while maintaining an easy and familiar interface.
The Result
The final app provided an engaging, dynamic environment that reflected the behavior and expectations of a younger, tech-savvy audience. It enabled brands to connect with users through meaningful, creative campaigns. The combination of clean design, intuitive UX, and interactive AI tools delivered a platform that encouraged participation and content creation while aligning with modern digital trends.