BrandTV
UX/UI
AI
Social
Gaming
Credits
Connecting Users and Brands Through Gamified Campaigns.
Overview
Brand TV was a project built entirely from scratch for a client who wanted to launch a new digital product. The concept centered around an app that allowed users to interact with brand campaigns and earn rewards such as discounts, money, or exclusive content. The main target audience was a younger demographic already active on social media, used to creating and sharing content, and highly motivated by interactive experiences.
The Challenge
The core challenge was shaping a product that could cohesively bring together multiple complex features, campaign creation, user participation, content uploads, reward management, and social interaction. As the project evolved, the client requested the integration of AI-generated content tools, which introduced new usability and technical considerations. Additionally, due to the sheer amount of functionality, coordinating the app architecture and ensuring smooth communication between each component was a significant task.
The Process
I led the UX/UI process from the initial discovery phase through to final design. We started by defining user personas, with a strong focus on digitally native, socially active users. Based on this, I created intuitive user flows and low fidelity wireframes to map out the structure. I worked collaboratively with developers to ensure the feasibility of features like uploading videos and images, managing user brand interactions, and implementing the reward system. As AI tools were introduced, I adapted the UI to clearly explain how users could generate content using AI, while maintaining an easy and familiar interface.
The Result
The final app provided an engaging, dynamic environment that reflected the behavior and expectations of a younger, tech-savvy audience. It enabled brands to connect with users through meaningful, creative campaigns. The combination of clean design, intuitive UX, and interactive AI tools delivered a platform that encouraged participation and content creation while aligning with modern digital trends.
Brand TV
UX/UI
AI
Social
Gaming
Credits
Connecting Users and Brands Through Gamified Campaigns.
Overview
Brand TV was a project built entirely from scratch for a client who wanted to launch a new digital product. The concept centered around an app that allowed users to interact with brand campaigns and earn rewards such as discounts, money, or exclusive content. The main target audience was a younger demographic already active on social media, used to creating and sharing content, and highly motivated by interactive experiences.
The Challenge
The core challenge was shaping a product that could cohesively bring together multiple complex features, campaign creation, user participation, content uploads, reward management, and social interaction. As the project evolved, the client requested the integration of AI-generated content tools, which introduced new usability and technical considerations. Additionally, due to the sheer amount of functionality, coordinating the app architecture and ensuring smooth communication between each component was a significant task.
The Process
I led the UX/UI process from the initial discovery phase through to final design. We started by defining user personas, with a strong focus on digitally native, socially active users. Based on this, I created intuitive user flows and low fidelity wireframes to map out the structure. I worked collaboratively with developers to ensure the feasibility of features like uploading videos and images, managing user brand interactions, and implementing the reward system. As AI tools were introduced, I adapted the UI to clearly explain how users could generate content using AI, while maintaining an easy and familiar interface.
The Result
The final app provided an engaging, dynamic environment that reflected the behavior and expectations of a younger, tech-savvy audience. It enabled brands to connect with users through meaningful, creative campaigns. The combination of clean design, intuitive UX, and interactive AI tools delivered a platform that encouraged participation and content creation while aligning with modern digital trends.